About ApayServices

APAYServices is a premier service company providing high-quality, high-value solutions to the banking and capital markets industries.

Founded in 2016, APAYServices is an IT services firm focused on the financial services industry. APAYServices provides its services primarily to banking Institutions and capital markets firms.

The company uses different EFTPOS products to provide application development, maintenance and support, software package selection and integration, business process and technology advice, and specialized services. APAYServices is a payment Solution company headquartered in Dubai with office & focusing in GCC Market and East Africa.

Mission, Vision and Values

Our vision To be the world leader in payment solutions, products and services that enable and transform the way customers and businesses gather, manage, distribute and communicate information and to combine aggressive strategic marketing with quality products and services at competitive prices to provide the best business value for our customers

We will increase the value of our company and our global portfolio of diversified brands by exceeding customers’ expectations and achieving market leadership and operating excellence in every segment of our company.

Our mission: setting the highest standards in service, reliability, security and cost containment in our company

APAYServices is a values-driven organization. These values and their dedication to them are at the foundation of what makes APAYServices different and of particular value to their clients. Because they put their values into action.

  • They value respect for the individual.
  • They value their ability to create and exceed high client expectations.
  • They value honesty, integrity, and open and caring communication.
  • They value attracting, developing, and retaining a diverse group of people to achieve both personal and corporate goals.
  • They value an ownership mentality that encourages innovation and risk-taking.
  • They value a spirit of cooperation which is seen in their ability to perform in teams and partnerships.

Our strategy is aimed at building deep and enduring customer relationships such that customers stay with us, conduct more business with us and recommend us to others. We seek to meet our customers’ total banking and wealth needs and earn all of their business. In implementing this strategy, we seek to grow customer numbers in chosen segments and increase the number of products per customer with a specific focus on EFTPOS and any other payment solutions. At the same time, we seek to build long-term customer relationships and maintain high levels of customer retention.

We believe that successful execution of this strategy will lead to higher revenue per customer, strong credit quality (because we know our customers very well) and a superior cost profile.

We also have a continued focus on streamlining and simplifying our business, to improve the quality of experience for customers and reduce our costs to serve.


Like any other company, APAYServices strives to be commercially successful. They do that by providing effective solutions that enhance their clients’ success.

Attitudes and Expectations

APAYServices focuses on developing their culture because it separates us from their competitors and makes us a better partner with key stakeholders.


The combination of business focus and technology expertise makes APAYServices a unique player in the payment solution and technology consulting arena—and the right choice for some of the most distinguished names in the financial services industry.